Bacardi - The Sound of Rum
Film Direction
Marwan Aboustait & Louis Nobile
Production
Vice
Post-production
Maison Mimesis
DOP
Julien Artaud
Bacardi - Sound of Rum - Director’s Cut
Bacardi brought together DJ and beatmaker Anais B with bartender Romain for an unexpected collaboration. Using a Playtronica machine, they transformed fruits and bottle caps into real instruments, blending rhythm and mixology.
Bacardi - Sound of Rum - 15s
Bacardi - Sound of Rum - 5s
Anais B then composed an original beat inspired by the moment and crafted specifically for this Bacardi cocktail, turning the tasting into a full sensory experience.